Content has emerged as a driving force of online marketing. At the crux of content is the understanding of businesses and target audiences. Content has to be in sync with the marketing and branding strategy.

Deciphering the audience preferences and pain points will draw them towards your products and services.

The rules of marketing haven’t changed but, the platforms and the tools have. Content has always been important.

From the days of radio advertisements with effective jingles to the present social media driven marketing plans, content drives marketing.

It is the lynchpin of marketing and will draw audiences towards your brand.

No matter how practical and individualistic we get, no matter how tech savvy we get, emotions will always rule human lives. I strongly feel if we as a team can touch human emotions and impact lives through our writings, we will always be happy and CONTENT.

Rashmi Malapur Jaswal