What is Linkedin Content Writing?
LinkedIn is a social media platform for professionals designed for job seeking and recruiting purposes. It is also useful to collaborate with industry peers, network with companies, colleagues or hiring managers.
LinkedIn content marketing is creating and distributing valuable, industry-specific material to indulge and inform your target market. By providing knowledge, addressing industry trends, and offering intelligent information relevant to experts in your sector, this approach seeks to create authority, build relationships, and promote company success.
A study by Entourage suggests that LinkedIn is 277% more effective at lead generation when compared to other social media platforms like X (formerly Twitter) and Facebook.
LinkedIn content marketing works for a number of reasons, here are a few:
●Audience is Targeted: Because LinkedIn focuses on pandering to Professionals, there is already a target audience present that you can work with to point out your ideal customer profile. This makes it different from other social media platforms that cater to a broader and more general audience.
●Stronger Networking: For an upcoming brand or even a well-established one, LinkedIn is a great networking source because interacting with hyper specific targets is easier.
●Potential of Thought leadership: There is a great scope of establishing oneself as a thought leader on LinkedIn by providing tips, tricks and insights in your particular field. This promotes your brand while establishing you as a trustworthy entity in a particular community.
●Low-Cost Lead Generation: LinkedIn is a cost-effective way of creating and generating leads through content marketing.
Content marketing process on LinkedIn can be divided into the following steps:
●Content Strategy: Define your goals and objectives, whether you aim to increase brand awareness, draw in a client base, generate leads or reach out potential talent. Based on your defined goals, research about the target audience you aim to reach and finally design your plan of implementation, create a content calendar to ensure maximum consistency and plan everything in advance. Make sure there is variety in the type of content you include in your plan draft. Aim to create content that would be relevant and evergreen instead of hopping onto the next trend.
●Content Creation: Once the basic tasks are done, move on to actually creating the pertinent content you aim to distribute in your base level plan. You may include blogs, articles, other long form content that discuss industry-specific material. One may also create content in audio visual format or use infographics and images. There is total flexibility in content creation according to the standards you have set for your brand.
●Distributing the Content: According to the aims of the first two plan designs, one may now start distributing their content and promoting it. This can be done by solely depending on organic posting or through optional paid ads and promotions.
●Measuring and Refining Methodology: Follow up the initial 3 steps by tracking content insights and performance. You may refine what is not working or re-implement what is, depending on the feedback you gain through metrics such as reach, content engagement, organic traffic on website, etc.
LinkedIn content marketing, while being similar to content marketing on other social media platforms, has its evident perks. It is more refined and target specific, which makes it more appealing especially to professionals who are focusing on community building.